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  2. Suicide prevention
  3. Collaborations
  4. Buoy Project

Media-based male suicide prevention campaign

The Boys Do Cry randomised controlled trial (RCT) is one of seven trials in the Buoy Project aimed at reducing suicide in Australian boys and men. This RCT involved almost 500 men and tested the effects of watching a four-minute music video re-working of the classic Cure song Boys Don’t Cry. The video aims to increase Australian men’s intentions to seek help when they are experiencing mental health difficulties. Preliminary results of the trial showed that the men who watched the Boys Do Cry video had increased intentions to seek help.

The Boys Do Cry video and a range of related videos and resources are being promoted through a nationwide impact campaign.

Watch the video and check out the resources here

This project is a partnership between the University of Melbourne (responsible for the evaluation), Heiress Films (responsible for creation of the video), Gotcha4Life (a not-for-profit suicide prevention organisation for men) and Everymind (a not-for-profit mental health and suicide prevention organisation delivering education programs nationally).

Researchers

Professor Jane Pirkis University of Melbourne
Professor Jane Pirkis University of Melbourne
Associate Professor Simon Rice Orygen, University of Melbourne
Associate Professor Simon Rice Orygen, University of Melbourne
Dr Angela Nicholas University of Melbourne
Dr Angela Nicholas University of Melbourne
Dr Maria Ftanou University of Melbourne
Dr Maria Ftanou University of Melbourne
Ms Simone Scotti Requena
Ms Simone Scotti Requena

Lead university

University of Melbourne
University of Melbourne

Partner organisations

Heiress Pasted Graphic

Funders