Media-based male suicide prevention campaign
This study will test the effects of watching a four-minute video developed for the Buoy Project on the health and wellbeing of Australian men. The research design will also ensure that the video is safe for release in the broader community, that is, that it has no negative effects. To do this, we will recruit 446 men who will watch the video and complete three surveys over a five-week period. We will test the effects of the video at one and four weeks after baseline. We will also assess whether this intervention is cost-effective. This study is underway and will be completed by November 2021.
This project is a partnership between the University of Melbourne (responsible for the evaluation), Heiress Films (who have created the video), Gotcha4Life (a not-for-profit suicide prevention organisation for men) and Everymind (a not-for-profit mental health and suicide prevention organisation delivering education programs nationally).