New campaign shares lived experience stories to encourage men to seek support

Posted 27th June 2023 in Sector news

In recognition of Men’s Health Week, Suicide Prevention Australia in partnership with Australian Men’s Health Forum, has launched the I found support that worked campaign, designed to inspire men who may be struggling to reach out for support.

The campaign centers around a profound realisation that every man's journey, circumstances, and the support he finds are unique. It showcases the stories of four courageous men who share their own lived experience and how they overcame their darkest moments by finding support that worked for them.

The stories are featured on the Doing It Tough website, a platform that connects men with more than 150 support services in NSW based on where they live, the challenges they face and the type of support they need whether it’s clinical, face-to-face, virtual or peer support.

“Sadly, 3,000 people die by suicide each year and three quarters are men. Support services are not always accessible or appropriate for men which is why this campaign provides a sense of hope for those who may not know how to reach out for support.

These men share deeply personal stories of lived experience and the resounding message is to reach out and talk because each time it becomes easier.”

Nieves Murray, CEO, Suicide Prevention Australia

“Too many men are doing it tough, and this can damage their health, their quality of life and even put them at risk of suicide. We know that men may have to try numerous support services before finding one that works for them. We hope that this campaign encourages men to take that first step. Whether you’re struggling with issues around money, mental ill-health, work, relationships or addiction – Doing it Tough has a range of support and services designed to meet men wherever they are.”

Glen Poole, CEO, Australian Men's Health Forum

Doing It Tough was developed with guidance from an expert advisory group of researchers, health professionals and men with lived experience of suicide to ensure it reaches the right people in the right way. The website is funded by NSW Health under the NSW Government’s Towards Zero Suicides initiative and the campaign was produced in collaboration with Silver Lining Agency.

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